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Webinar: The end of interruption
Master class

Once registered, we will send you, a day before the event, an email which includes the access URL to this virtual session.

To celebrate the upcoming edition of the Leading in Digital Marketing Executive Program, we invite you to join us in an interactive webinar with Mark Ralphs (Partner at Good Rebels).

April 17th, 2018
15h-16h15 (Madrid time)

Webinar: The end of interruption

Today consumers have options for getting what they want without interruption from intrusive marketing messages.
Although interruptions still work - Google made $79.4 billion last year by interrupting search results and Facebook made $26.9 billion in ad revenue by interrupting social interactions - they are only effective if consumers spend time doing interruptible things on interruption-friendly devices.
Once consumers can get what they want without interruptions - through ad blocking, voice interfaces or AI-driven services - they will feel even more hostile to ad interruptions than they do today.
How will brands respond when the default position is to avoid advertising altogether? The answer is to use digital, not for interruption, but in new ways to create data-driven propositions, shared value and consumer loyalty.
This webinar will explore the forces leading to the end of interruption and how forward thinking brands are already responding.


Tuesday, April 17, 2018

From: 15:00 Local Time

To: 16:30 Local Time
Madrid, Spain



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